Aiming to produce a set of independent, practical recommendations for a better understanding of colic, its symptoms and remedies, www.centralmedical.co.uk commissioned a survey to be undertaken by www.c-a-g.co.uk In May 2010, 1000 respondents across 12 UK regions were surveyed and the key finding were:
Almost half of all babies in the UK develop colic. 40% of mums with small babies are sure their babies have or have had colic, while a further 7% of mums are unsure whether some symptoms might have been colic
Only two out of five mothers with young babies (42%) could correctly name one or more of the symptoms of colic
According to mums in the survey, the most well known sign of colic is the baby’s legs curling up to their stomach (26%), followed by long periods of crying (23%)
46% of mums feel concerned about giving medicine to small babies and 28% think that other methods should be tried before medicine.
A miniscule 15% of babies who used Dr Brown’s Natural Flow in their early months developed colic, a significantly smaller amount than the competitor’s bottles.
Strangely, 28% of babies developed colic while being fully breast fed, more than those using Dr Brown’s Natural Flow bottles
Colic led 62% of mothers to be frustrated that they couldn’t solve the problem, 29% felt that the crying caused a lot of stress in the household and a fifth (20%) felt guilty because they thought that they were doing something wrong.
Concerned mothers were more likely to turn to their health visitor than their mum for advice about their colicky baby (47% vs. 29%)
The most common treatment for colic used by the mums in the survey were anti-colic medicines (61%), followed by using massage (32%) and changing the baby’s bottle (28%)
Dr Brown’s was the first choice (43%) for mums changing their baby’s bottle to relieve the symptoms of colic.
Three quarters of babies with colic (75%) whose mums changed to Dr Brown’s Natural Flow saw improvement in their colicky symptoms after their bottles were changed.
Over half (53%) of those changing to Dr Brown’s Natural Flow saw an improvement in three feeds or less, outperforming other brands.
36% of Dr Brown’s Natural Flow users noted a distinct change for the better after just one feed.
On average it took 5.4 feeds for mums using Dr Brown’s to see an improvement in their babies’ colic symptoms, the shortest time of all bottles.
Press Enquiries: For more information on the colic survey or to arrange for an interview with Consumer Analysis Ltd, who undertook the survey, please contact PJP Gaye Price-Jones/Leslie Burns
email@example.com www.pjpartnership.co.uk t: 01273 554018